MicroBlend’s freshCHOICE™

Homeowners today are overwhelmed with design and decorating choices for creating that special touch to their personal environment. Whether it be furniture, flooring or floor coverings, window treatments, wall coatings or decorative accessories, establishing a look and feel you can live with is essential for a happy home.

The essential element that pulls it all together is color, and how you use it. That’s where choosing the right paint comes in.

Until now, selecting the right paint colors and brand has been cumbersome and problematic: Too many disparate paint manufacturers to coordinate, with too many matching headaches and repeatability concerns.

All of that is yesterday as MicroBlend Technology delivers the most profound improvement in the paint industry in over 100 years!

A universe of paint choice, greater consistency

Our freshCHOICE™ paints deliver a whole universe of paint and color that achieves new benchmarks in consistency and dependability. We’re revolutionizing how you’ll want to paint your home tomorrow.

The paint and colors you previously relied on from disparate, traditional manufacturers are now available on demand at your fingertips combined with new color matching accuracy for improving today’s painting job with dependability and flawless repeatability.

MicroBlend dispenses freshCHOICE™ paints using DuPont’s Ti-Pure® titanium dioxide - the whitest and highest-quality titanium dioxide produced. Homeowners will readily notice that our paint is extraordinarily white. freshCHOICE™ paints also create excellent hide over previously painted surfaces. The whiteness of the starting base delivers more vibrant colors when tinted.

A hallmark of our technology is the precision of our on-demand filling process, which produces an exceptionally accurate dispense, pail-to-pail, for unmatched color accuracy - thus eliminating one of the costliest and most frustrating nuisances of paint projects.

A state-of-the-art shopping experience

Our Color Design Center offers a state-of-the-art interactive color shopping experience. Determine the palettes, styles and colors, acquire the exact samples needed, and view the colors selected for your personal space. A Painting Tool Kit enables you to estimate all of your paint requirements, for any job. At the APM™ you may use an integrated spectrophotometer to measure color chips, fabric swatches, or dried paint samples to create your desired color.

freshCHOICE™ is available in multiple quality grades, in all traditional sheen levels - Flat, Eggshell, Satin, Semi-Gloss, and High Gloss.

There’s no need to pay for paint that will end up being stored until it is unusable. With MicroBlend, five size options ensure dispensing of only what you need, when you need it:

• Quality levels to meet your need and budget
• Outstanding durability
• Easy to use

Choose from 2,760 vibrant and 960 Designer colors in the MicroBlend palette plus thousands more from traditional manufacturers.

Whether you choose from our freshCHOICE™ palette or the universe of traditional manufacturers’ colors, MicroBlend is all about how you’ll want to paint your home tomorrow. Everything else is yesterday.